Retailers, consumer products marketers, and many other far-reaching companies have questions with answers based primarily on local information. These questions range from how customers feel about a shopping experience to how they interact with products and services.

Traditionally, this type of insight has been provided by companies with a large staff of agents who must be deployed to specific locations. By paying shoppers who are already at the store, Zapiddy delivers real-time, location-verified intelligence for a fraction of the time and money required by traditional such service providers.