In any product category, roughly 10% of the consumers account for more than 50% of the profits.  They know what they want, they’ll buy a lot of it, and they’ll pay a premium for it.  They’re passionate and engaged — sometimes even a little obsessive.

We help “super-consumers” discover, experience, and develop long term transactional relationships with brands while helping those brands gather actionable insights from among a more discriminating segment of their category shoppers.

For businesses, we create Gathering Places & Resource Centers that help like-minded industry professionals discover, connect, share, and support one another in their efforts to make and execute better plans, to serve their customers, and to grow their business.

Our properties level the playing field, giving professionals at any stage in their career and working for organizations of any size and stage equal and more frequent access to thought leadership from within their peer group.