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Our Story

101 Ventures

Typical entrepreneurs generally work on one thing at a time, starting with a big idea, then dedicating themselves completely to taking that big idea as far as they can.

Serial entrepreneurs, by comparison, are more likely to work on multiple ideas at once. Their energy, satisfaction, even joy comes from the constant process of starting again by putting the next big idea in motion.

After starting 3 companies in as many years, Matt Fifer (our founder) realized it was time to bring them all together, so he could eliminate costly redundancies and so he could deploy a small team of super talented people and other resources across multiple initiatives in order to “pursue every good opportunity.”

Meet Matt Fifer

Matt Fifer is a former Walmart executive who spent nearly 13 years in store and club operations, people development, marketing, and international mergers and acquisitions.

While at Walmart, he collaborated with major consumer brands to develop plans for launching hundreds of new products and services.

He left the company in 2005 to pursue what had been a lifelong dream of full time entrepreneurship.

For the past 18 years, Matt has been involved in launching, leading, and selling more than a dozen companies.

Since 2021, Matt has lived and worked from his RV as he soaks up inspiration from the people, places, and things he comes across while traveling all over the country.