In any product category, roughly 10% of the consumers account for more than 50% of the profits. They know what they want, they’ll buy a lot of it, and they’ll pay a premium for it. They’re passionate and engaged — sometimes even a little obsessive. (Source: Harvard Business Review)
But most brands never fully tap into their most passionate and profitable consumers in order to fully understand their motives, and to discover how to persuade them to spend even more on their products.
We are a Bentonville, Arkansas based media company that creates, manages, and nurtures communities where superconsumers connect, discover, and experience their new favorite things.
With nearly 30 years working with and for the world's largest retailer as well as some of the country's most successful consumer brands, our team specializes in driving product trial and disrupting brand loyalties.